From Hollywood to Digiwood
Stanford Sociology Professor Albert Bergesen sees the history of dramatizing the human condition in three parts. The first was theatre, the peak of which was in the late 19th century in N.Y. (the focal point of theatre companies and bookings for traveling theatre within the U.S. ). In 1904 there were some 420 theatre companies on tour.
By the early 20th century with the growing popularity of celluloid film, the infrastructure and entertainment industry was shifting to sunny Hollywood. The year round good weather made film production feasible. Now the entertainment industry is undergoing another technological shift. This came about from technological advancements made here in the Bay Area as well as our current Digital infrastructure. Not just Lucasfilm, but Industriat, the Orphanage (S.F.), PDI/Dreamworks (Redwood City), Tippett Studio (Berkeley), Giant Killer Robots (S.F.), and Pixar (Emmeryville).
Bergesen says “with the appearance of every new animated movie, we should increasingly speak of the role of Digiwood, not so much Hollywood, as the center of the latest technological and accompanying geographical shift in American art.”
………..and I’d like to add, it’s still about telling good stories.