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Thursday, July 21, 2005

LASOO CEO Popper sees Video-On-Demand Future


Lasoo C.E.O. Steve Popper is today's David, to New Line-Miramax-Sony, etc.'s Goliath. We have podcasting, so anybody can produce their own radio show. We have DV cameras and Final Cut so anybody can produce their own movie. We have DVD burners, and Customflix so anybody can press thousands of DVD's and sell 'em. The last nut to crack is distribution. The powers to be are fighting tooth and nail to maintain mind control... what we see, when we see it, how we see it, and how much to cough up. Everybody knows that the indie filmmaker who actually MADE the film is at the bottom of the food chain. The holy grail of return on the filmmakers blood, sweat, and tear investment is distribution...getting your movie direct to your audience.
Speaking at the recent Institute for Intl Film Financing meeting, Popper beleives in the future of VOD (video on demand) technology. Popper's analogy goes like this. We have a limited number of theatre screens in the U.S. The amount of films that actually get shown on these screens is limited, as well as being largely designed to a mass audience. Every home has at least one screen.... a television set. That's hundreds of millions of screens.. here's another analogy: you're the ugliest woman on the block, and all the "shallow" men you meet in your hood don't want to date you. If your image goes out to millions of screens, you can be damn sure youre gonna have a fan club in no time. Every film has an audience, the question is how to find it. Imagine you're an indie filmmaker who has a good film, but it didn't get into Sundance. Lasoo's technology is a non-proprietary approach to VOD technology that can work with any television. Imagine organizing a VOD film festival or having a "VOD" release instead of a theatrical release to viewers...anywhere. Finally, Popper says the future for the little guy is to think BRANDING, not TITLES. example: "Johnny Depp" is a brand. "Finding Neverland" is not. Imagine a world when you can actually see your movie on the tube... and be paid for it. It's enough to make me cry.

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